Preventing and reducing chargebacks is always a problem for merchants. Keeping your chargeback-to-transaction ratio below 1% is an ongoing problem as well. And keeping up with the potential problems is enough to keep anyone up at night.
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Merchants are being hit with more and more chargebacks thanks to the COVID-19 pandemic, which means a lot of new merchants are learning what a chargeback ratio is.
Even with the pandemic, it looks like the October 2020 deadline for EMV implementation by U.S. fuel merchants is still on schedule. This is especially important for fuel merchants, because while they have not been the victim of too many chargebacks in the past, it does mean they will have the potential to be hit with so many more.