While the term chargeback has become a sort of a generic blanket term for any time a customer demands a refund from a merchant, there’s actually a difference between refunds, chargebacks, retrieval requests.
If you’re a merchant that has been accepting credit cards for a while, you’ve probably heard about the EMV liability shift and wondered how and if it affected you. If you’re fairly new to accepting credit card payments for your business, you may not even know it was a thing that caused a lot of issues for some people.
When dealing with credit card fraud, there are two basic types: Friendly fraud and malicious fraud. And as a retail merchant accepting credit cards and other forms of digital payments, it’s important to understand both so you can combat them both in their own way. Let’s start with malicious fraud.
Merchants are being hit with more and more chargebacks thanks to the COVID-19 pandemic, which means a lot of new merchants are learning what a chargeback ratio is.
As retail merchants, you have a mountain of data available to you about your customers and their transactions: What they bought, how much they paid, personal details, purchase history, and so on. Buried in that mountain is a small nugget called TC40 data.
Every merchant knows the frustration of being hit with chargebacks, and you’re probably tired of the delay in dealing with that 20 – 30-day resolution cycle, especially since you only have five days to respond to any chargebacks. The rest of the time you spend waiting for the bank to respond and bring this matter to a close.
